SESSION CHAIR: NEUBERT, M. DISCUSSANT: IAIA, L.
1. CONSUMER CULTURE THEORY AND CONSUMPTION COMMUNITIES: A FIRST APPROACH TO VEGAN COMMUNITIES, Hungara,
A.P., Nobre, H.
Presenter(s): Hungara, A.P. (30_16) (Portugal – GMT +1)
2. BIASES AND HEURISTICS IN CONSUMER BEHAVIOR: COMPARING GENERATION X AND MILLENNIAL CONSUMERS, Bargoni, A.,
Bertoldi, B., Giachino, C., Santoro, G.
Presenter(s): Bargoni, A. (30_24) (Italy – GMT +2)
3. AESTHETICS, CULTURE AND THE INSTAGRAM: PERCEPTIONS AND USERS’ TRENDS, Stavrianea. A.
Presenter(s): Stavrianea. A. (06_02) (Greece – GMT +3)
4. MARKETING TO THE GENERATIONS: HOW DIVERSE GENERATIONS RESPOND TO SPORT SPONSORSHIP, Koronios, K., Ntasis,
L., Dimitropoulos, P., Thrassou, A., Papaioannou, A., Papadopoulos, A.
Presenter(s): Thrassou, A. (30_13) (Greece – GMT +3)

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Details

Topic: SESSION 01 – Track 30: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 2
Hosted By:
Start: Wednesday Sep 9, 2020 10:00 AM
Category: EuroMed Research Business Institute and EuroMed Academy of Business
Duration: 90
Timezone: Europe/Brussels

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