SESSION CHAIR:    Iaia, L.                                                                                              DISCUSSANT: Neubert, M.

1. CONSUMER CULTURE THEORY AND CONSUMPTION COMMUNITIES: A FIRST APPROACH TO VEGAN COMMUNITIES, Hungara, A.P., Nobre, H.
   Presenter(s): Hungara, A.P. (30_16) (Portugal – GMT +1)
2. BIASES AND HEURISTICS IN CONSUMER BEHAVIOR: COMPARING GENERATION X AND MILLENNIAL CONSUMERS, Bargoni, A., Bertoldi, B., Giachino, C., Santoro, G.
   Presenter(s): Bargoni, A. (30_24) (Italy – GMT +2)
3. AESTHETICS, CULTURE AND THE INSTAGRAM: PERCEPTIONS AND USERS’ TRENDS, A.
   Presenter(s): Stavrianea. A. (06_02) (Greece – GMT +3)
4. MARKETING TO THE GENERATIONS: HOW DIVERSE GENERATIONS RESPOND TO SPORT SPONSORSHIP, Koronios, K., Ntasis, L., Dimitropoulos, P., Thrassou, A., Papaioannou, A., Papadopoulos, A.
   Presenter(s): Thrassou, A. (30_13) (Greece – GMT +3)