SESSION CHAIR: Christofi, m. DISCUSSANT: Rodrigues, P.
- CONSUMER-BRAND RELATIONAL AUTHENTICITY AND ITS IMPLICATIONS ON BRAND LOVE / HATE, Rodrigues, P., Real de Oliveira, E., Rodrigues, P., Guerreiro, M.
Presenter(s): Rodrigues, P. (30_05) (Portugal – GMT +1) - Love and Hate mediating the relationship between brand personality and purchase intention, Rodrigues, P. Real de Oliveira, E., Martins, C., Rodrigues, P.
Presenter(s): Rodrigues, P. (30_06) (Portugal – GMT +1) - COLOUR AND SLOT MACHINE GAMES: AN ANALYSIS OF SOUTH AFRICAN CASINO GAMER’S, Wannenburg, Ε.
Presenter(s): Wannenburg, Ε. (30_28) (Pretoria SA – GMT +2) - EXPLORING DRIVERS OF PSYCHOLOGY WELL-BEING AT MUSIC FESTIVALS, Loureiro, S.M..C., Duarte e Silva, S.
Presenter(s): Loureiro, S.M..C. (22_17) (Portugal – GMT +1)