SESSION 05 – Track 30: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 6

SESSION CHAIR: BRANDÃO, A. DISCUSSANT: REBOUÇAS, R.
1. DATA PROCESSING TECHNIQUES IN SOCIAL GRAPH STRUCTURES, Obretin, A.M.
Presenter(s): Obretin, A.M. (25_05) (Romania – GMT +3)
2. BRAND LOVE, EWOM AND RELATIONSHIP MARKETING: AN EMPIRICAL STUDY, Moreira, J., Rua, O.L.
Presenter(s): Rua, O.L. (30_31) (Portugal – GMT +1)
3. TECHNOLOGICAL INNOVATIONS AND ARTIFICIAL INTELLIGENCE IN INTERNATIONAL MARKETING RESEARCH: A SYSTEMATIC
REVIEW, Iaia, L., Christofi, M., Vrontis, D.
Presenter(s): Iaia, L., Christofi, M., Vrontis, D. (IMR-PDW-08) (Italy – GMT +2)
4. CITIZENS AS ACTIVE CONSUMERS IN THE ONGOING TRANSITION TO THE CIRCULAR ECONOMY, Karagouni, G., Mormori, A.,
Papadopoulos, I., Trigkas, M.
Presenter(s): Karagouni, G., Trigkas, M. (44_09) (Greece – GMT +31)

Topic: SESSION 05 – Track 30: Understanding Attributes of Consumers’ Behaviour in the Contemporary Global Environment 6

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Duration: 1 hour 30 minutes

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